Georgina Rodríguez first worked with Guess for its Fall 2023 campaign as she embodies the “ideals of a strong, sensual, empowered woman.”

“It’s a real honor to be invited back to work on the new Guess campaign,” the “I Am Georgina” star said. “I love the brand’s collections: they’re so iconic and feminine, and it was so exciting to do a shoot in such a beautiful location in such gorgeous clothes; it made me feel so empowered.”

The campaign was directed by Paul Marciano, chief creative officer of Guess, and shot by fashion photographer and longtime Guess collaborator Tatiana Gerusova. The shoot took place in Madrid’s Vereda del Cortijo, a secluded estate with views of the Sierra de Guadarrama Mountain range, a backdrop lending itself well to the 1950s glamorous vibes of the black-and-white photos.

“I chose Georgina Rodríguez again as the face of the campaign because of her devotion to her work and her commitment and passion for the brand,” Marciano said. “I also admire her for her personal values and the importance she places on family. It was fabulous working with her again, the campaign is just amazing, and she really captured the mood I wanted to convey for the new season.”

The Spring/Summer 2024 campaign highlights Guess and Marciano denim, knitwear, bags and accessories. The collections tap into the emerging “mob wife” aesthetic trending on social media with retro polka dot motifs, embroidered denim and satin fabrics.

Find more from Guess and Marciano campaign in Guess and Scandal store, as well in: www.globalbrandsstore.com