Lacoste

The true story of the “Crocodile” starts in 1923 after a bet Rene Lacoste had made with the Captain of the France Davis Cup team Allan H. Muhr, who promised him a crocodile-skin suitcase if he won a big match for the team. The event was reported in an article in the Boston Evening Transcript, in which the journalistic nicknamed Rene Lacoste “the Crocodile” for the first time. Afterwards, the American public retained this nickname, which highlighted the tenacity he demonstrated on the tennis courts by never letting go of his prey. So his friend Robert George, the illustrator, designed a crocodile which he embroidered on the blazer he wore on the court. The legend was born.