At Pitti, GAS puts its over thirty years’ experience and know-how to work to dress a peaceful army in an indigo denim (anti) uniform.

Jeans, always synonymous with freedom and change, now becomes symbolic of a culture of renewal and self-determination for the Vicenza-based company, one of Italy’s foremost interpreters of denim. No other garment adapts to a person’s individual style and reflects their personality like jeans do. No fabric changes over time and carries the evidence of the wearer’s lifestyle like denim does. In a futuristic setting, GAS celebrates its DNA, its history, and above all, its future. Its long-lasting relationship with denim has marked the brand’s growth and international recognisability, and continues to be its driving force and the core element around which the collections revolve.

If it’s true that jeans were invented across the ocean as strong, hard-wearing work pants, it is thanks to Italian taste and style that they have become a cult piece with a high fashion content. A perfect union of the authentic flavour of denim and technological innovation combined with all-Italian style and artisanal skill is what GAS wants to celebrate with this collection.

Denim from head to toe. Over forty total looks in which research and innovation, among the most cutting-edge in the industry, are expressed to their maximum potential in the Artisanal Room, the company’s research and development laboratory.