The spirit of the Notting Hill Carnival brings to life the spring/summer 2016 Pepe Jeans London campaign, starring Georgia May Jagger and Simon Nessman. Are you ready to get it on?
Capturing the joy, fun and creativity so associated with W11 during the summer season, the campaign – which is photographed by Daniel Jackson and styled by Katy England- celebrates the capital’s biggest street festival, taking the style and attitude of the area’s musical subcultures and eclectic mix of cultures into fashion account. Of course denim, the linchpin of Pepe Jeans London, is celebrated and takes a starring role too.
Once again, the brand collaborates with Spring Studios, an agency renowned for its innovative campaigns for the industry’s most prestigious luxury fashion brands. And, as with previous seasons, there will be an accompanying film – are you ready to dance? Are you ready to get it on? Stay tuned to the Pepe Jeans London e-channels to see