A decade after the launch of his first fashion collection, Philipp Plein has evolved into a solid success story, becoming a key player in the fashion industry, thanks to a fresh and cutting-edge aesthetic that has swiftly cemented the brand’s reputation and perception. Based in Lugano, Switzerland, Philipp Plein is a namesake lifestyle brand that includes men’s and women’s apparel, children’s wear and accessories. A self-described “believer and dreamer,” Plein pours his heart and soul into every aspect of the company. He is the driving force that exerts innovative design codes and shrewd, far-sighted business vision. His joie de vivre and upbeat wit perfectly embody the essence of this young brand that speaks to a generation craving his edgy, bold and sensual designs, imbued with a cool rocker undercurrent. Today, there are 33 Philipp Plein stores worldwide with 16 new openings in the pipeline for 2015. In Sofia, the store is planned to be open during the last quarter of the year.